Look what the cool folks at Secure Trust Bank did to support their deployment of Clever Nelly. Ok the brand lends itself really well to intelligent and creative people doing cool stuff with the logo. We have had elephant suits, elephants footprints through offices, elephants hiding in office plants but this is the first elephant cupcake I have seen! But behind the friendly and cute elephant imagery lies a powerful piece of Artificial Intelligence increasingly deployed by regulated firms determined that their people are genuinely competent. And that their brand business and Senior Managers can evidence individual employee competency, regardless.