I am encouraged that increasingly, people in general are more and more attuned to a sustainable agenda. Ok there are obviously some people who don’t care at all, but what was once the preserve of “tree huggers” is now far more mainstream. I see countless people on my London commute with re-usable water bottles and re-usable coffee mugs. Choosing to shun the traditional disposable paper coffee cup or worse, plastic water bottle. It made me consider whether something had materially changed, was I being more observant or simply was the sustainability agenda gathering momentum. My conclusion was the latter. You.