Purple Paper

“Digital-first” isn’t working!

Is your digital-first strategy alienating customers? Discover how leading brands are empowering their employees with AI to deliver exceptional customer service and boost satisfaction. Learn why a balanced approach that prioritises human connection is key to success.

In the face of record low UK customer satisfaction (CSAT) levels reported by the Institute of Customer Service’s (ICS) UKCSI, the data suggests rampant dissatisfaction with a customer service landscape prioritising technology over human connection. As businesses chase the “digital-first” dream, many have inadvertently created a self-service labyrinth that is alienating customers and demoralising agents.

Some brands are charting a different course, proving that empowering agents is the key to customer satisfaction. They’re leveraging the power of technology, not to replace humans, but to support and elevate them.

Download this paper to discover:

  • Why “digital-on-demand” is the true path to customer service success.
  • How to craft a balanced customer journey that respects choice and preferences.
  • The revolutionary AI tool empowering agents and transforming service at leading brands.

Access Purple Paper here

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